Agriculture and agribusiness still represent a crucial slice of most ASEAN member countries’ GDP. However, the sector is changing, increasingly leaving behind traditional, labour-intensive production and transformation processes in favour of more advanced and highly technological practices. And it is looking for partners.

While the presence of Chinese, Japanese and Indian actors is substantial and well established, there are still golden opportunities out there. In the following lines we will look at the recent trends in imports of Italian agricultural machinery in the region, and also discuss the impact of the COVID-19 pandemic.