Understanding ASEAN e-commerce: trends and challenges

Asia Prospects Business n. 2

The Southeast Asian digital economy will make more than US$240 billion by 2025, of which only US$102 billion will be from e-commerce. With more than 350 million Internet users, the region is going to be the very epicentre of an economic boom, according to a Google research, becoming the world’s biggest Internet retail market. However, the region varies greatly in terms of Internet usage and quality, and e-commerce penetration and readiness.

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