Huawen xuexiao in Italia: un focus su denominazione e identità visuale

Andrea Del Bono, Martina Caschera, Maria Gottardo

Chinese heritage schools (huawen xuexiao 华文学校) are important cultural outposts for understanding the evolution of the Chinese diaspora experience in Italy, where they are defined as a rapidly growing phenomenon that is strengthening its organisational dynamics. This article presents a linguistic and semiotic analysis of the names and logos chosen by ten of these schools to convey their identity and pedagogical mission within several Italian territories. By revealing how the characteristics and management methods of these schools are made visible by specific linguistic and visual choices, the aim is to illustrate the different ways in which Chinese language and culture are conveyed through naming operations. Furthermore, the complexity of the transnational processes of building China-Italy-world relationships between the cultural imaginary of the place of departure and that of the place of arrival is highlighted.

Il numero completo e i suoi articoli sono disponibili in open access sulla piattaforma Rivisteweb de Il Mulino.

Published in:

LinkedIn   Facebook   Twitter  

  • From the same author

  • T.wai Journals

    Biannual journal on the politics, foreign policy and socio-political dynamics of contemporary China
    Biannual journal on the international relations and international political economy of South-East Asia
    Quarterly journal investigating the extended concept of security and the human dimension of conflict

    Events & Training Programs

    TOChina Spring Seminars 2025

    19MarWed - 15AprTue
    University of Turin - Campus Luigi Einaudi
    Lungo Dora Siena, 100 | Torino | Italy

    China Management & Business Program 2025

    02JunMon
    Zju Haining Int'l. Campus N. Gate
    , | Jia Xing Shi | China

    TOAfrica Summer School 2025

    16JunMon - 20JunFri
    University of Turin - Campus Luigi Einaudi
    Lungo Dora Siena, 100 | Torino | Italy

How can T.wai be useful to you?

Students

Researchers

Professionals & Companies

Government & Institutions

Copyright © 2026. Torino World Affairs Institute All rights reserved

  • Privacy Policy
  • Cookie Policy