What do we mean when we speak of entrepreneurship? We will be focusing on entrepreneurship of opportunity: that is, when people embark on entrepreneurial activity because they identify a unique idea or advantage that they believe will add value to society. This means that not all self-employed or individual owned businesses fall into our purview; we are interested solely in businesses originating from the opportunities that arise from the unique gaps that they identify. The core element here is the voluntary undertaking of risk.
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