When we last analysed ASEAN e-commerce trends it was March 2020, just over one year ago. Few of us, if any, could have imagined then that we were only at the beginning of a game-changing catastrophe that would be remembered for years to come. In the following months, worst-case scenarios came true and the COVID-19 pandemic dragged the world into what is now a radically different reality from the one we knew before. Social interaction, work, travel and many other aspects of our daily lives have changed, some of them forever.
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