[Tra le righe] L’Evoluzione della strategia comunicativa cinese: l’“Apprendimento reciproco tra civiltà” dall’Asia alla “Civiltà globale”

Veronica Zanon

Short or rhythmic slogans to convey ideals have been employed by the Chinese Communist Party since its foundation to support the national narrative. In the bigger picture of Chinese President Xi Jinping’s “China Dream”, alongside concepts of: “National rejuvenation”, “Harmonious society”, and “Community with a shared future for mankind”, “Mutual learning among civilizations” lately increased in popularity on the Chinese microblogging site Weibo and state-sponsored media. Inaugurated by Xi in 2014 at the UNESCO conference and the 4th summit of the Conference on Interaction and Confidence Building Measures in Asia (CICA), it has been further reiterated during other significant events and meetings. Though still lacking concrete steps to be followed for it to be considered an official political strategy, it seems to be another attempt to consolidate China’s holistic influential role in the region, appealing to the eagerness to cooperate with other Asian countries by virtue of common cultural ancestry.

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