Edited book

Soft power superpowers. Cultural and national assets of Japan and the United States.


Editors
Yasushi Watanabe, McConnell David L.


Publisher
An East Gate Book

Publication year
2008


Place of publication
New York


Chapters
  • Foreword
    Nye Joseph S. pp.IX-XIV
  • Anti-Americanism in Japan
  • Japan's image problem and the soft power solution: the JET program as cultural diplomacy
  • Higher education as a projection of America's soft power
  • Facing crises: soft power and Japanese education in a global context
  • Nurturing soft power: the impact of Japanese-U.S. university exchanges
  • The attractions of the J-Wave for American Youth
    Allison Anne pp.99-110
  • Shared memories: Japanese pop culture in China
    Yoshiko Nakano pp.111-127
  • Japan's creative industries: culture as a source of soft power in the industrial sector
    Tsutomu Sugiura pp.128-153
  • Baseball in U.S.-Japanese Relations: A vehicle of soft power in historical perspective
  • American pop culture as soft power: movies and broadcasting
    Fraser Matthew pp.172-190
  • Wielding soft power: the key stages of transmission and reception
    Seiichi Kondo pp.191-206
  • Official soft power in practice: U.S. public diplomacy in Japan
    Crowell William G. pp.207-223
  • Japan does soft power: strategy and effectiveness of its public diplomacy in the United States
    Naoyuki Agawa pp.224-244
  • Mr. Madison in the Twenty-first Century: global diffusion of the People's "Right to know"
    Repeta Lawrence pp.245-261
  • Soft power of NGOs: growing influence beyond national boundaries

Loan status
Available for loan

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